Among 23 private life insurers, Aegon is ahead of only Sahara Life on new premium collection.
The LIC, the only state-owned life insurer, holds the top rank in the life insurance space.
"While market share is important, at this point of time, the focus is to build the business more towards direct-to- customer and more digital with an omni-channel kind of a concept," Saibal Ghosh, Chief Investment Officer, Aegon Life Insurance, told PTI during an interaction.
In terms of premium collection, the company earns around one-third or 30-35 per cent of the business through digital means like mobile application or Internet-based online channels.
The rest of the polices are sold through the direct channel of the company's own sales personnel.
The overall objective, Ghosh said, is to push the online business as much as possible.
The company already has a tie-up with policybazaar.com, an online platform to compare insurance polices.
Aegon Life new premium collection more than doubled to Rs 9.37 crore in October 2017, from Rs 4.35 crore in the same month a year ago, according to data from the Insurance Regulatory and Development Authority of India (Irdai).
During April-October 2017-18, the new premium grew by 74.4 per cent to Rs 58.85 crore, from the earlier Rs 33.74 crore.
In 2016-17, the insurer's overall new premium collection, however, slipped 33 per cent to Rs 91.42 crore, from Rs 136.33 crore in 2015-16, according to the Irdai data.
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