The World Cup semi-final between India and New Zealand set a new world record of highest ever concurrent views on Hotstar with a peak of 25.3 million, according to TV and digital viewing figures released by the ICC Friday.
The previous record was at 18.6 million.
Across ICC's digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views.
Meanwhile, the official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements, with fans.
In addition, the official ICC Men's Cricket World Cup website has been visited by 65 million unique users worldwide and has had more than 250 million page views
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