Smartphone maker Infinix, a brand from Transsion Holdings, is eyeing a 60 per cent growth in handset sales in 2019, according to a senior company official.
"As an organisation we are putting our focus on sub-Rs 10,000 category. Growth is definitely happening in this category. In India, close to 65 per cent of overall numbers are below 10K," Infinix India Chief Executive Officer Anish Kapoor told reporters here.
Asked how many handsets the company was expecting to sell, Kapoor said the company was looking at 60 per cent growth in smartphones in 2019 over 2018.
The company is focussing on tier-II and tier-III cities, he said.
On Wednesday, the company launched its latest device 'Smart 3 Plus' in Chandigarh.
Kapoor said Chandigarh is a critical market for the company as it is a primary driver of trends in the nearby regions of Haryana and Punjab.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app