According to a new report from HfS Research and Accenture, most organisations are currently unable to make data-driven decisions due to a paucity of skills and technology to process data.
The report noted that 80 per cent respondents surveyed were concerned with disruption and competitive threats, especially from new digitally savvy entrants.
"Our research suggests technology alone is not a magic bullet. To successfully transform their operations, organisations must take a holistic approach that integrates business process and industry expertise, human ingenuity, and intelligent technologies," Debbie Polishook, group chief executive, Accenture Operations.
"The market leaders of the future will be businesses that operate on 'OneOffice' model: an intelligent, single office characterised by seamless processes and digital capabilities centred on creating, enabling and supporting the customer experience," said Phil Fersht, CEO and chief analyst at HfS Research.
The research report is based on the responses of 460 participants from Accenture enterprise clients involved in buying decisions related to technology and services.
The respondents were all director level or above; working for organisations with more than USD 3 billion global annual revenue and spanning diverse geographic locations, including North America, Europe, Latin America and Asia Pacific.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
