Intensive Swachh Bharat campaign from Sep 25 to Mar 31 next yr

With the aim of re-energising the Swachh Bharat Mission, government will launch an intensive countrywide campaign from September 25 till March 31 next year covering almost every part of the nation.
Starting from ward level, the drive involving cleaning and awareness campaign will target railway stations, airports, bus depots, educational and medical institutions, religious places, heritage sites, taxi stands, markets, vegetable mandis roads and underpasses.
The decision for re-energising of Swachh Bharat Mission (SBM), a flagship programme of Narendra Modi government, was taken at a high-level meeting of eight Ministers and over a dozen Secretaries of different departments of the Centre that held a brain storming session here today.

SBM was launched with much fanfare on October 2 last year with many central ministers leading the campaign from the front in their respective areas.
After detailed discussions, an intensive campaign to be taken up at different levels from the ward to the state till March next year has been firmed up, said a senior Urban Development Ministry official.
Urban Development Minister M Venkaiah Naidu who chaired the meeting stressed on the need to further energise the campaign for visible impact with the participation of all stakeholders focusing on citizen participation.

He said that the Mission launched in October last year has stirred the imagination of the people across the country and needs to be converted into a 'Jan Andolan' as desired by Prime Minister Modi for desired results.

Defence Minister Manohar Parrikar, Minister of Civil Aviation Ashok Gajapati Raju, Minister of Health and Family Welfare J P Nadda, Environment Minister Prakash Javadekar, Tourism and Culture Minister Mahesh Sharma, Minister of State (MoS) for Agriculture Sanjiv Balian and MoS for Information and Broadcasting Rajyavardhan Singh Rathore participated in the discussions.
Ministers and Secretaries gave detailed accounts of actions undertaken so far and proposed to be undertaken for ensuring cleanliness in the establishments under their control.