The Supreme Court today agreed to hear on May 18 the plea filed by telecom operator Reliance JIO (RJIO) against a Delhi High Court order asking Bharti Airtel to make changes to its advertisements offering "live and free access" to IPL coverage by carrying a disclaimer of a larger font size in a prominent and visible place.
A bench of Chief Justice Dipak Misra and Justices A M Khanwilkar and D Y Chandrachud directed listing of the matter on Friday before an appropriate bench.
"List on May 18, 2018 before an appropriate bench, as per roster," it said after the matter was mentioned before it by advocate K R Sasiprabhu.
A division bench of the High Court on May 10 had modified its single judge's interim orders and questioned the maintainability of the suit filed by RJIO alleging that Airtel's advertisement was "deceptive and misleading".
The single judge in his May 2 order had asked Airtel to use font of 12 pixels in print media and that too in a prominent and visible place and not at the bottom. The high court had however allowed the first interim order of April 13 to continue to operate.
In the April 13 order, the single judge had asked Airtel to carry a disclaimer in bold stating that under its 'live and free access offer' only subscription to video streaming platform Hotstar would be free and data charges according to the subscriber's plan would apply.
The May 2 order had said, "So far as the video clips/television advertisements are concerned the disclaimer should start running from the word the girl says 'Seasonal Pass-------------' and it should be displayed in sync with the voice over. The disclaimer in bill boards and hoardings be also at prominent place."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
