Ipsos strengthens India presence with launch of Public Affairs

Global market research company Ipsos today announced the launch of Ipsos Public Affairs in India.
The public affairs wing has been launched with an aim to help customers identify what drives, builds and sustains social research and corporate reputation in India.
"India is at a very crucial juncture where public opinion plays an integral role in nation building. In this context the role and power of public affairs research will be an essential ingredient. We are excited to expand our Public Affairs segment in India and it is very timely for us to invest our local capabilities in social research and development," Ipsos Public Affairs CEO Darrell Bricker said.

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Shoppers Stop ties up with Riversand for data management * Fashion retailer Shoppers Stop today said it has partnered with data management firm Riversand for its master data management solution.
Riversand's MDM center will create end-to-end value to Shoppers Stop to strengthen its omni-channel play, the company said, adding that the procurement process will gather data and digital content from Shoppers Stop's vendors through a standardised process.

Shoppers Stop Managing Director and Customer Care Associate said: "We believe Riversand's solution will provide the foundation for master data management and scale in line with our aggressive business growth and omni-channel vision."

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Nestle India to create awareness about nutrition * Nestle India today said it has launched a project in Nagpur in association with a national NGO, MAMTA Health Institute for Mother and Child, to create awareness about nutrition and the benefits of breastfeeding to positively impact health at key life stages.
The objective of this initiative is improve care on health, nutrition and hygiene practices amongst adolescents, young couples and care givers, the firm said in a statement.
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Ambuja Cement develops roof rainwater harvesting technology * Ambuja Cement today said it has developed its roof rainwater harvesting technology and introduced consultancy and installation of rainwater harvesting services.

Customers can avail of Ambuja's Innovative roof rainwater harvesting system which is installed once the roof of their bungalow is completed, the company said in a statement.
"Interestingly, a meagre 100 cm rainfall annually on a 1,000 square feet roof can provide a full year's supply of water for drinking and cooking purposes for a family of five," Ambuja Cement added.
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Ikea holds workshop with various stakeholders * Swedish furniture major Ikea today conducted a multi-stakeholder workshop in Mumbai focussing on important needs of people with regard to the home furnishing market.
The workshop was attended by government officials, industry leaders, Ikea suppliers and NGOs, among others.

Commenting on the workshop, Ikea India CEO Juvencio Maeztu said: "We are overwhelmed with the enthusiastic participation and insights shared by all the key stakeholders.