Japanese restaurant chain Benihana sets shop in India

Image
Press Trust of India New Delhi
Last Updated : Jan 15 2014 | 1:31 PM IST
Knife-spinning chefs of globally famed Benihana chain of restaurants have now set shop in the city providing a taste of authentic Teppanyaki, Japanese style of cooking.
Teppanyaki originated 50 years ago and involves use of an iron griddle to cook food. Benihana, which means red flower in Japanese, is a restaurant chain famed for chefs who spin knives, juggle food and do other theatrics while they cook.
The first Benihana restaurant was set up New York in 1964 with just four tables by Tokyo-born Japanese-American wrestler Hiroaki "Rocky" Aoki. He promoted the brand through feats such as flying a hot air balloon across the Pacific and racing his own motor boat
"We don't need a separate space for a kitchen because we cook in front of our customers and serve them immediately. Our concept is 'My Kitchen is your Table'," Keiko Ono Aoki, CEO, Benihana told PTI in an interview.
Keiko was in the city to firm up plans for the eatery's scheduled formal inauguration in April this year.
The chain now boasts of 80 restaurants in the US and 23 in Asia, United Kingdom and the Middle-East.
"India is huge market so we decided to open here. New Delhi has a lot of diversified market- both local as well as international eating chains," says Porche Prasertchoang, Director Opertions, Benihana of Tokyo.
"We are more of a a community dinning table. According to 'Rocky' 50 years ago it was very difficult for people to sit together and eat especially in England. He introduced the concept of eating together," says Keiko.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 15 2014 | 1:31 PM IST

Next Story