In a gesture of good, old-fashioned family values, Jindal and his wife, Supriya, wanted to let their kids know he is running before they told the world. But the gesture took a modern twist as Jindal recorded the family conversation, using a hidden camera -- up in a tree.
The homemade film, with shaky audio quality and Jindal himself obscured by a tree branch, was largely mocked on social media.
As the Jindals and their three kids sit around a garden table, on a patio flanked by white Romanesque pillars, a device nestled up on a tree records the intimate moment.
In the nearly 2-minute video released by Jindal's campaign, the kids do not show much emotion or surprise.
"Mommy and Daddy have been thinking and praying about this a lot," Jindal confides. "We're going to talk to you first and then you can't go tell your friends."
Jindal prompts them to react, asking, "How do you feel about that?"
One son gives a quick two thumbs up, and their daughter shrugs.
Earlier yesterday, the video was at the very top of the web page announcing Jindal's candidacy but within hours, the video became unavailable, the National Public Radio reported.
The move was widely mocked on social media.
"I mean...'weird hidden camera footage of one's children' is one way to do a presidential announcement. It is a way," one person tweeted.
"Wow this is a dull promo for the new Paranormal Activity movie," said a person reacting to the video.
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