JL Morison to enter more baby care categories this fiscal

Baby product firm JL Morison is planning to enter more product categories with the launch of diapers, toiletries and apparel this fiscal to tap the fast growing baby care market.
"We are planning to launch products like thermometer, diapers and apparel... The expansion plans are huge because the baby market is growing and we see great opportunity here," JL Morison Promoter Director Sakshi Mody told PTI.
"These products are in our plan and we are planning to launch these products this financial year," she added.
At present, JL Morison's product range includes breast pumps, feeding bottles, sipper utensils, toothbrushes, soap, wipe and talc.

On growth opportunities, she said: "For the last three years, we are growing at the rate of 25 per cent year-on-year while the whole segment (baby care) in India is growing at 17 per cent year-on-year."
Mody said the company is also working on expanding its distribution network. At present, the company sells its products through 400 distributors across the country.

"We are planning to spend more on our marketing both online and offline and we will continue to invest money regarding this product in marketing and in new product development," she added.
Mody, however, refused to share investment figure the company plans to make.

The company is also in the process of setting up a new manufacturing facility in Kolkata to manufacture feeding bottles and sippers etc.
JL Morison is also working on its setting up its own website in the second quarter next fiscal.
It sells its product through online marketplace such as Flipkart and Snapdeal.