Kalaari Capital invests $4 mn in news start-up ScoopWhoop

News start-up ScoopWhoop today said it has raised USD 4 million (nearly Rs 26 crore) from Kalaari Capital.
The funding will help the 2-year-old company aggressively expand its video production unit, ScoopWhoop Talkies, the company said in a statement.
Launched in November 2013, ScoopWhoop publishes digital content targeted at Indian youth.
ScoopWhoop also plans to invest in hiring editorial resources across beats for different publications and set up a sales and native content team to service its over 100 brand partners, the statement said.
In the last 12 months, ScoopWhoop has grown almost 300 per cent, ScoopWhoop CEO Sattvik Mishra said.

"We've managed to put a great team together, across portals, that drives almost 20 million unique visitors monthly. And, with this funding, we look forward to being the number 1 digital media company in India by 2017," he added.
ScoopWhoop had raised USD 1.5 million in September 2014, from Ignite World, formerly known as Bharti Softbank.
It clocks around 20 million unique visitors, 70 million page views, 30 million social engagements and over 10 million video views per month.