The initiative by USL-Diageo, a leading alcohol company in India, motivates the youth to be socially aware of harmful consumption of alcohol and its effects on society.
"It's irresponsible to put someone's life in danger when you drink and drive," the star batsman said.
Kohli also about volunteering to drive his friends, sometimes after a fun evening in town.
He encourages his friends to call for a taxi to stop them from drinking and driving.
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