LG India eyes 30% growth in 2016

To focus on new categories like water and air purifiers

LG India is aiming to clock a revenue growth of 30% this year and will focus on new categories like water and air purifiers, a senior company official said.

"The first month (January 2016) was good. It is difficult to predict but we are aiming for 30% growth," LG Electronics India Corporate Marketing Head Niladri Datta told PTI in a recent interview.

He said in 2015, growth was below expectations at around 10% due to unfavourable market conditions.

Slowdown and currency devaluations were some of the events that hit the white goods industry in 2015.

However, during the year, all product categories registered a growth, Datta said.

Home appliances, TVs and ACs are major categories of the company.

LG would be focusing aggressively on two new segments, water and air purifiers, he said.

The company is focussing on regional sports as part of its marketing campaign and is open to be associated with more sports as and when the opportunity arises and is compatible with the brand philosophy, Datta said.

LG India has partnered Indian Football Association in West Bengal as the title sponsor for its under-19 IFA Shield tournament.

The company will focus on more brand stores in semi-urban and rural markets to catch up with brand-conscious consumers, he said.