Lingerie brand amante plans to open 20 more exclusive stores

Premium lingerie brand amante is planning to expand its footprint across the country by opening 20 more exclusive outlets this year as part of its efforts to clock a turnover of Rs 150 crore by 2018.
"We are planning to open 20 more outlets by the end of this year," Smita Murarka, Head-Marketing & E-commerce, MAS Brands India, said.
The brand amante, which sells premium lingerie, sleepwear, sportswear and swimwear, has seven stores in Mumbai, Jaipur, Noida, Lucknow, Bengaluru and Chandigarh.
"We have opened the brand's biggest store at a mall in Chandigarh and it is our seventh store," she said.

Though she refused to divulge any details regarding capital outlay on opening more stores, she said this premium segment was growing at a rate of 20 to 25 per cent per annum.
"This brand is now worth Rs 100 crore. We have doubled our business in the last two years. We are growing at 20 per cent which is still quite healthy considering how last few months have been," she said.

The brand has set a target to attain turnover of Rs 150 crore by year 2018.
"We are looking at a growth of around 50 per cent in one-and-a-half years. We are targeting a turnover of Rs 150 crore by year 2018," she said.

"We are looking to grow in all markets right up to tier II markets," she said.
She said the brand is also available at 1,200 multi-brand outlets across the country.