He will be based in Mumbai and one of his key responsibilities will be to oversee STB's tourism promotion, marketing and developmental efforts in south and west India and Sri Lanka, a release issued here said.
Kong is acquainted with the Indian market having worked earlier in the country between 2012 and 2014 as a Manager with Singapore Tourism Board.
Prior to his appointment as an Area Director, he was overseeing STB's Philippines office for over two years.
"I am glad to take on a wider role and responsibility. It also feels nice to be back in Mumbai as I have had some wonderful experiences here in the past. India is one of the key markets for Singapore. In 2015, Singapore welcomed one million visitors from India..We have always had great numbers in terms of visitor arrivals from India and we want to continue this," Kong said.
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