"The way electric vehicle technology is growing in Europe, we expect it to play an important role there. We are also looking at the opportunity to launch our electric vehicle there and expect to do so in next six months," Mahindra & Mahindra Chief Executive, Automotive Division, Pravin Shah told PTI.
Exuding confidence of making a mark in Europe, he said: "Our electric car quality meets the norms there and we are also entitled for support from the governments."
In India, due to high cost and lack of infrastructure for electric vehicles, e2o hasn't been able to clock high volumes.
"The sales of e2o are definitely below our expectations of less than 1,000 units a year," Shah said.
He, however, said entering Europe, where markets like the UK, Iceland and Norway have seen good jump in volumes of electric car sales, provided the company an opportunity to scale up.
Apart from the e2o, M&M is also working on another electric vehicle based on concept electric sports car 'Halo' which it expects to launch commercially in the next three years.
The Halo concept was showcased at the Auto Expo last year.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
