The song immortalised by veteran Bollywood actress Sadhana in her feisty dance performance in the 1966 Sunil Dutt starrer was quoted by Modi as he began addressing the gathering here.
"I had never been here in the past. But I have definitely heard 'Jhumka gira rey'," he said, citing amid applause the song, "Jhumka Gira Re, Bareli Ke Bazaar Mein" sung by Asha Bhosle.
Modi said he had also heard of 'Bareilly-wala surma' (kohl manufactured in Bareilly).
The Prime Minister perhaps recalled another Asha Bhosle song "Surma bareilly waala, ankhiyon mein aisa daala", in film Kismat.
Modi said that in his childhood days, the Bareilly manjha used to be in great deamnd for flying kites.
"Whenever a kite used to soar high, it would be a foregone conclusion that it must be flying with the help of Bareilly manjha string," he said amid repeated clapping from the audience.
Known as 'Manjha City', Bareilly has been manufacturing kite-strings for over a century.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
