Motorola sells 2.6 mn units in 7 mths; launches Moto X Play

Image
Press Trust of India New Delhi
Last Updated : Sep 14 2015 | 4:02 PM IST
Buoyed by strong sales of Moto G and Moto E smartphones, handset maker Motorola has sold 2.6 million units in India over the last seven months.
The US-based company, which re-entered the Indian market in February last year, has also launched a new smartphone -- Moto X Play in the Indian market for Rs 18,499.
"We have received a fabulous response from the Indian market. It continues to be an important market for us. We have till date sold 5.6 million units, of which 2.6 million came in the February-August period. A bulk of the sales were Moto G and Moto E," Motorola India General Manager Amit Boni told PTI.
He, however, declined to comment on contribution from the various devices.
Since the re-entry, Motorola has introduced the Moto E (two generations), Moto G (three generations), Moto X and the Moto 360 smartwatch in India exclusively through e-commerce firm Flipkart.
Motorola had stopped sales of its products in India after being acquired by Google in 2012, but came back after its acquisition by Lenovo with the launch of the Moto G in February last year.
Talking about Moto X Play, Boni said the device offers customers the best-in-class cameras, all-day battery, water-repellent design, meaningful software experiences and personalisation options.
The 4G-enabled Moto X Play will be available at Rs 18,499 for 16GB version and Rs 19,999 for 32GB. It has 5.5-inch display, 2GB RAM, 1.7 GHz octa core Snapdragon processor, 21MP rear and 5MP front camera and 3,630 mAh battery.
According to research firm IDC, 26.5 million smartphones were shipped to India in the second quarter of 2015, up 44 per cent from 18.4 million units for the same period last year.
Lenovo group (Lenovo and Motorola) had 6 per cent share of the Indian smartphone market in the period.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 14 2015 | 4:02 PM IST

Next Story