Vying for the title of 'Bhai No.1', 'Adarsh Bhai', 'Sabse Accha Bhai', men in Nagaur, Jalore and Ajmer districts of the state are offering to quit smoking, drinking and build toilets for their sisters.
The social initiatives have been proposed by the district administration and have found many takers.
"Our initiative is getting a very good response and many people have submitted their vows to us. Those who take part in the drive will be awarded certificates by the district administration," Ajmer Collector Arushi A Malik said, adding that her district was leading in construction of toilets in the state.
"We have asked the men to construct toilets at home if their sisters are unmarried and at their in-laws' house, in case she has no facility of toilet there," he said.
The state medical department launched 'Tambaku Mukt-Shapath Yukt' campaign for the occasion of Rakhi under which men are urged to gift a written pledge of quiting smoking and tobacco to their sisters.
Under the campaign, brothers have been asked to present a no-smoking affidavit and take selfies with their sisters while holding the affidavit, and send it to the government.
"District administration in collaboration with excise department launched the special campaign in which we are encouraging Doda post addicts to quit the habit voluntarily and fill a written pledge and gift that to their sisters on Rakhi," Rajan Vishal, Nagaur collector told PTI.
He informed that eight groups of officials are carrying out the campaign in areas of the district where the number of Doda addicts is high.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
