"You do require the help of the government. NGOs alone can't do it. The entire country needs to talk about it. We have spoken to the government and they are helping us. We are grateful to the government for coming up with Swachh Bharat Abhiyan," Kajol told PTI in an interview over phone from the US.
As the HelpAChildReach5 and Handwashing Ambassador, Kajol is in New York attending the United Nations General Assembly (UNGA) as the handwashing brand ambassador.
"As far as kids are concerned it is important to do things ourselves first. I have learnt from my children that practise what you preach. They follow it religiously and so do I. We show to kids on the UV light how one can see germs, so they understand why we ask them to wash hands," Kajol said.
"My husband Ajay (Devgn) knows about this campaign as I do discuss things with him. He is not creatively involved with it," she said.
She feels that the star power gives a momentum to the social causes. "We don't have to explain things in details to people they understand the importance of hand washing. It has become easier to make them understand about basic sanitation. I play to my strength while doing this campaign, I talk and try to reach to maximum people," Kajol said.
"The campaign is growing. It is a global campaign. We are propagating it everywhere. Now people understand the importance of hand washing. We have adopted the entire state of Bihar," Kajol said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
