"Our Incredible India campaign has been highly successful. However, for maximising our tourism potential, the government's effort needs to be supplemented by each state government and Union Territory administration," Tourism Minister Sripad Naik said here today while launching a new tourism brand logo, common for both the Union Territories.
With the tagline "Small is big", the new logo for the both UTs aim to encapsulates the core appeal of the region - while they are small dots on the map, they have so much more to offer in the form of culture, heritage, architecture and natural wonders.
Lamenting that people of India were still not aware about the tourist attractions in these UTs, Naik said, "Both Daman and Diu and Dadra and Nagar Haveli share their rich history with Goa. While Goa is already world famous as a tourist destination, very few people know that Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage."
Vision 2020 - Dadra and Nagar Haveli - was also released on the occasion showcasing various landmark tourism project and investment plan to boost tourism in the UT.
Tourism projects include water front development, establishment of state museums, stadia, cycling track and ocean aquarium among others.
Describing the occasion as a "landmark" for both the Union Territories, Minister of State for Home Kiren Rijiju said "these small pockets of our country showcase what is India."
"Our aim is to make these territories amongst the most exciting and activity-filled destinations in the world. Our marketing campaign will present the Union Territories at their finest," said Bhupinder Bhalla, Administrator of both the UTs.
