At a Democratic fundraising event in Dallas, Texas, Obama took a swipe at Trump's sideline wine label -- just a tiny piece of his sprawling business empire.
But the president offered a serious condemnation of the "divisiveness" fomented by Trump on the campaign trail, including his motto "Make America Great Again."
"We are great right now," Obama retorted, in remarks that came one day after skirmishes broke out at a scuttled Trump rally in Chicago.
"What the folks who are running for office should be focused on is how we can make it even better -- not insults and schoolyard taunts and manufacturing facts, not divisiveness along the lines of race and faith. Certainly not violence against other Americans," Obama said.
Critics warned that Trump's inflammatory language set the tone for the violence, and urged him to tone down the campaign rhetoric.
The billionaire businessman today had two more huge gatherings schedule in the heartland state of Ohio, amid fears of fresh violence.
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