The ABSOLUT limited editions which till now had primarily been launched in the mature vodka markets in Americas and Europe will now be launched in India, the company said in a statement.
"This initiative will put India in the global vodka map with the other leading markets," it added.
The company said it will reach out to various artists and creative minds and give them the opportunity to design the ABSOLUT India limited edition.
"The brief is to create an India-themed, India-inspired design and adapt what they love about India and what they think represents India into a fresh, creative design," the company said.
The last date to submit the designs is August 6 and the winners will be announced on August 20.
The selected design will be incorporated on the 'ABSOLUT India' limited edition bottles giving credit to the designer. Besides this the winner will also receive cash prize.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%