Population Foundation, Love Matters launch TikTok campaign to promote sexual health

In a bid to promote safe sexual practices and encourage conversations about family planning, the Population Foundation of India (PFI) has launched an awareness campaign called #CoolNotFool on TikTok, the short-video mobile application.

The campaign, developed along with the India chapter of global programme Love Matters, aims to initiate conversations on sexual and reproductive health in order to normalise the use of contraceptives and promote healthy sexual practices.

Through this campaign on TikTok, PFI and Love Matters are encouraging people to have open conversations about family planning, relationships and contraception, a statement said.

"The idea is to redefine what is cool' and remove shame and stigma around talking about what's safe and healthy when it comes to sex and relationships," said