"OTT is a serious worry. Eighty-five per cent of revenue of operators in India is voice, if that goes away, its fatal. Revenues are moving away to content and data from voice," Pieters said during the CEOs round-table organised by industry body COAI.
Net neutrality implies equal treatment be accorded to all Internet traffic and no priority should be given to any person or entity or company based on payment, which is seen as discriminatory.
In April, the company launched 'Airtel Zero' platform, which flared up the entire debate on Net Neutrality, also engulfing Facebook's internet.Org initiative that has Reliance Communications as a partner in India.
Both Facebook and Airtel claim that their platforms do not violate the Net Neutrality principle and they are actually aimed at expanding Internet access in India.
Pieters said the industry is not denying the reality but it should be given some time to adjust to the changing scenario.
Bharti Airtel Joint MD and CEO (India and South Asia) Gopal Vittal said the industry wants a level playing field and same rules should be applied for same set of services.
He though said there should not be a licencing regime for OTT services.
"The key thing is to have a proper discourse. I think the discourse has to be objective and meaningful, it can't be shrill din...First and foremost I want to clarify we believe that OTT services should not be licenced, let me make that absolutely clear," Vittal said.
"Growth of data services is caused by innovation happening in the OTT space and that is why we love OTT players because that is what drives our data growth. However, the only thing to nuances is that their basic voice services that are being offered all we are saying is subject everybody to same rules," he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
