ROXX Unveils Actor Parineeti Chopra as its New Face

/ -- The leading tableware and cookware brand relaunches with a new positioning on International Women's Day
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The actress announced her official brand association with ROXX on her social media handles that witnessed a huge traction within hours of going live by the consumers at large. Speaking on the occasion, Abhinav Agarwal, MD, ROXX, said, "ROXX is a fast-growing brand and with Parineeti signing up as brand ambassador, it is sure to add further value to the brand. The choice to have Parineeti representing ROXX was unanimous. Parineeti's persona has what it takes to project the brand and resonate well with our consumers across India. We aim to have greater market penetration and reach newer milestone in the years to come."

Actor Parineeti Chopra chipped in, "I personally like ROXX's vast range and quality. Plus it's an upcoming Indian brand offering world-class tableware and cookware at affordable prices. It has an extremely youthful and sophisticated persona, which I can relate with. It's a pleasure to be associated with a brand like ROXX."
The brand is managed by Eggfirst , a Mumbai-based advertising agency having well-spread portfolio and expertise. Ravi Banka, the Founder & CMD of Eggfirst Advertising, commented, "Assigned with the onus of re-energising brand ROXX, we decided to add the apt star power. After deliberating on various celebrities, we zeroed in on Parineeti as her vibrancy and exuberance blended with elegance was a perfect brand-fit. ROXX as a brand is and will be #AlwaysSpecial to us and we intend to explore its full potential with Parineeti as the brand ambassador."

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