Second consecutive bumper crop on good monsoons, farm loan waivers and lower agri input costs will help revive the rural demand, the Bank of America Merill Lynch note said.
"We see a strong pick up in rural demand as the autumn kharif harvest comes in October. We had turned bullish on rural demand in July 2016 after being bearish since early 2012. While 2016 kharif farm income jumped 23.3 per cent, rural demand was hurt by the demonetisation shock," it said.
The only worry pointed out in the note is a drop in the sowing of oilseeds.
On the farm loan waivers, it said we have already seen benefits totalling USD 18 billion that have been announced and reiterated that the same will grow to USD 40 billion as we approach the 2019 elections, helping the rural economy.
The lower global oil prices will be the biggest help in lowering the input costs for agriculture, it said.
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