Tendulkar picked up broom to clean the streets of suburban Bandra early this morning to spread the message of cleanliness and extend support to the central government's 'Swachhata Hi Seva' campaign.
"The garbage is dumped here and there while there are dustbins. I would request everyone not to litter and please do not deface the city," he told mediapersons.
"We each have to do our bit to keep #IndiaClean. So, pick a group of friends, a street, and together let's #CleanUp India. #SwachhataHiSeva," Tendulkar tweeted after taking part in the campaign.
"We don't litter in our homes but do it outside. We call the earth as our mother. But this (littering) is something which I don't like. I want to request the people to become a part of the 'Swachh Bharat' mission," he said.
The former skipper said keeping the surroundings clean will not only make Mumbai look beautiful but also help keep the city and the nation healthy.
On September 15, Maharashtra Chief Minister Devendra Fadnavis had picked up the broom and swept a lane in the busy Crawford market in south Mumbai while launching the 15-day sanitation campaign Swachhta Hi Seva (cleanliness is service) fortnight.
The union ministry of drinking water and sanitation is coordinating the campaign.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
