The bronze medal winner in the London Games, Saina stressed on developing the basic structure in the country in order to make it compete with China.
Sahara India Pariwar, the business conglomerate, today announced its association with Nehwal. As a part of the association Saina will don Sahara logo while playing at tournaments worldwide.
Saina said that the international badminton calender is very busy and it is very difficult for any player to excel at the international level for a prolonged period.
Executive director of Sahara India Parivar, Ashok Roy Choudhary said, "We are proud to announce Sahara India Pariwar's association with Ms. Saina Nehwal."
On the occasion Saina said, "It's a great honour to be associated with Sahara India Pariwar which apart from being a huge business conglomerate, has also done tremendously for the cause of promotion of sports in India.
"This has certainty boosted my confidence and I am sure that I will be able to bring pride to the nation."
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