It will be a single point of contact for SBI branches, customers, relationship managers, representative offices and foreign offices.
"We have witnessed consistent growth of our NRI banking portfolio. Our endeavour is to offer our products and services on the digital platform so the our NRI customers experience the ease of banking with us from wherever they are in the world," the banks chairman Rajnish Kumar told reporters here.
Kumar said technological advancements were creating opportunities to modernise and de-risk the way vital remittances are transferred across borders.
As of January 2018, the banks NRI customer base stood at 33 lakh with around 53 lakh accounts and an NRI deposit base of Rs 1.95 trillion.
Almost 30 per cent of the banks NRI total deposits comes from Kerala.
The bank also launched a bunch of services - wealth management, SBI Intelligent Assist, free post box service and SBI Mingle for NRIs remittance facility for US-based customers, for NRI customers.
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