Senco Gold reopens 11 stores in 4 states with all safety measures

Retail jewellery chain Senco Gold and Diamonds on Saturday said it has reopened 11 stores in green and orange zones in four states -- West Bengal, Odisha, Assam and Karnataka -- after getting the clearance from authorities.

Further, the company plans to start operations across all locations in a phased manner after getting clearance from the concerned government authorities, it said, and added that the company will follow all safety measures while reopening the stores.

Commenting on the development, Senco Gold and Diamonds Executive Director Suvankar Sen, in a statement, said that the company will ensure contact-less shopping experience by using new-age technology and emphasising on digital payments.

On safety measures to be followed at stores, the company said it will ensure delivery of sterilised and sanitised jewelleries to customers. The company will also ensure sanitisation of jewelleries after every display to customers.

To provide 'contactless experience' to customers, the company has installed a "virtual jewellery trial room" at selected stores. Customers can try out the jewellery virtually while choosing from multiple options.

Senco Gold and Diamonds is encouraging customers on digital payment. Post payment, the cards will also be sanitised with customer's approval.

Besides, the company will regularly check the temperature of employees and customers at the entry gate and sanitise the entire store including lifts at standard intervals.

The staff will wear hand gloves, face masks and head shields while assisting customers in maintaining social distancing norms.

The company is also suggesting customers to do the first round of selection with the help of e-catalog prior to visiting the store.