The Chemoline range, part of Shahnaz Herbals' corporate social responsibility (CSR) initiative, will be available at London's famous Selfridges store as well as through a local UK distributor.
"It was the extreme distress of cancer patients that prompted me to start working on Ayurvedic ingredients, known for their powerful healing properties. They actually help to set up a healing process in the body and also help calm the nerves and reduce stress," explained Husain, during a visit to London last week.
Besides the Chemoline range, she also launched her new Jasmine Moisture Mist and the Shahnaz Husain Signature Perfume, created by the House of Galimard in Grasse, France, in the UK.
"The Moisture Mist is a breakthrough innovation, based on nanotechnology. It is designed to revitalise and refresh the skin, maintaining the desired moisture level. It is a blend of natural rehydrants, nutrients and antioxidants like rose water, aloe vera, date, cucumber seeds, ginseng, Vitamin E, jasmine flower, malkangini and padmaka (Himalayan herbs)," Husain said.
"We entered the international market in the UK as far back as 1982, during the Festival of India when we were given a counter in the Perfumery Section at Selfridges. To stand up alone and sell India's ancient civilization in a jar was not easy but I was convinced that India will lead the world with Ayurveda and plant power. Today, the West is going back to nature and has got into India in a big way," said the beauty expert.
