National badminton coach Pullela Gopichand on Tuesday said the current athlete-centric model of funding doesn't benefit sport and there is a need to look at supporting a group rather than individuals to produce more champions.
Gopichand made the assertion while addressing a special online session organised by the Sports Authority of India (SAI) for its newly-appointed Assistant Directors.
"All present models are athlete-centric, they don't benefit the sport as a whole. They benefit individual athletes. We should look at funding a group rather than individual athletes," he said.
"The structure should throw up champions. The level of competition should be so high, that they become world-class without them even knowing. The number 2 and number 3 should be constantly pushing the number 1."
"Most successful models worldwide are coach-driven, sports science and athlete-driven. People working on the field should be the decision-makers."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
