Simbhaoli Sugars' TrustTM Hand Sanitizers Hailed as Truly a Public-Private Partnership 'For Rural India, by Rural India' in India's Fight Against COVID-19

/ -- Simbhaoli Sugars Limited, whose manufacturing units are located in rural Uttar Pradesh, will aim to distribute its sanitizers to over 50% of all rural districts of India, with a focus on affordability and packaging formats specifically designed for rural India. At the request of the Government of India and State of Uttar Pradesh, Simbhaoli Sugars Limited (SSL)'s manufacturing units located in rural Uttar Pradesh have initiated production of TrustTM Liquid Hand Sanitizers & Disinfectants to help the nation, and especially its rural districts, combat the COVID-19 pandemic.

With the active encouragement and support of various arms of Government, SSL's team of technologists and chemists have worked tirelessly to manufacture its first batch of TrustTM Hand Sanitizers and Disinfectants, all within a span of less than a week. The first batch was donated to the local sugarcane farmers, whose hard work and produce is the key input in producing these sanitizers locally in rural India.

SSL's ability to ramp up its capacity for production has been greatly facilitated by the quick pace and clarity with which the Government of India and the State of Uttar Pradesh have given the necessary approvals to enable SSL to play a role in dealing with the fast-evolving health crisis. It is a stellar example of a public-private partnership in times of a national crisis.

Accordingly, arrangements are being established at Simbhaoli's manufacturing units to rapidly scale up the production of TrustTM Hand Sanitizers & Disinfectants with the intention to produce more than 100,000 units per month. SSL will use its technological experience and knowledge to upgrade systems for production and quality control for even higher volumes as needed by the nation and even the world, while adhering to all public health advisory guidelines to protect the safety and health of its workers.

Further to this, SSL will utilize the existing PAN India distribution network of its FMCG Brand, TrustTM, to distribute the sanitizers & disinfectants to not just lakhs of farmers and the local communities in UP, but to reach people in rural districts across the country. The Company's goal is to ensure its sanitizers reach at least 50% of the rural districts of India. For this, SSL is working on making the sanitizers extremely affordable and also tailoring the packaging formats for rural India. This will become a shining example of the power of 'For Rural India, by Rural India.'
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