Singapore's 1FG eyes Indian tourists, engages Delhi-based ISA Tourism as India representative

To increase flow of Indian tourists to Singapore, the Southeast Asian country's leading tourism firm One Faber Group (1FG) on Sunday said it has roped in Delhi-based ISA Tourism as its India market representative to expand its business.

ISA Tourism Pvt Ltd, a boutique sales and marketing representation company for the hospitality and tourism industries, will focus on building 1FG's brand awareness among Indian travellers, particularly new-evolving tourists like young professionals, solo travellers and female travel groups, according to a statement by ISA Tourism.

"India continues to be one of our priority markets and the appointment of ISA Tourism as market representative will allow more Indian tourists to discover our variety of memorable lifestyle experiences and embark on a delightful escapade with us," said One Faber Group Managing Director Buhdy Bok in the statement.

Highlighting that India continues to be one of the top-three markets for the Singapore tourism industry, ISA Tourism Director Manas Sinha said in the statement, "This also reflects 1FG's growing enthusiasm and interest in the Indian market. We look forward to introducing more Indian guests to the One Faber Group brand and their amazing products and services."