Networking apps like Line and Facebook proved a boon to victims of the powerful quakes that brought down homes, bridges and hillsides - but they were also conduits for racist scaremongering and rumours about escaped zoo animals.
One family of seven found themselves buried under debris after a 7.0-magnitude quake felled their home, barely 24 hours after the first major tremor had rocked southern Kumamoto prefecture.
Hiroki Nishimura told Sports Nippon daily he and his family were sleeping in their hometown of Mashiki when yesterday's quake struck, bringing the roof crashing in and leaving them with just 30 centimetres of space.
He said he had sent messages to his friends explaining his predicament and telling them where he was.
"Everybody sent them round through other social networking apps and we got messages back that really cheered us up under there," he told the Sports Nippon.
An hour after the collapse, he and his family had been rescued and were at an evacuation centre.
At least 41 people are known to have died in the double quakes, which sparked enormous landslides that sent tonnes of mud and rocks crashing through settlements.
In picturesque Minami Aso, employees of the Seifusou hot spring hotel kept the venue's Facebook page updated with information about 50 guests and staff who were cut off when landslides severed roads.
"The windows are shattered and the walls cracked," they wrote on the hotel's official Facebook page yesterday.
"Our supplies, especially water and food, will run out in a day," they wrote, uploading a picture showing guests in the hotel parking lot, where they had erected a makeshift shelter using blue plastic sheets.
"Herewith a rescue! Guests first. We're breathing easily," it said.
But in amongst the messages of hope, there was also a darker side to social media.
"Because of the quake, a lion escaped from the nearby zoo," user @Nanahosi1222 tweeted, along with a picture of the animal. The account was later deleted. A similar tweet indicating the escape of a gorilla also made the rounds.
There were no reports of animals escaping from zoos in Kyushu in the wake of the disaster.
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