SOTC Travel taking omni-channel approach for expansion

Travel services provider SOTC Travel Friday said it is focusing on an omni-channel approach for expansion and is taking a slew of initiatives to provide a consistent and seamless experience to its customers.

For this, the company is taking steps to strengthen both online and offline presence in the country. Currently its distribution centres operates in over 60 cities and towns across India, it said.

"As a part of our strategy to increase our online presence, the bulk of our investments are diverted towards streamlining our processes and investing in technology, in order to ensure omni-channel coherence," SOTC Travel MD Vishal Suri told PTI.

Currently the company sells about 15-18 per cent of its holidays solely through online sales, he added.

Highlighting that the customers also prefer to physically interact with the company for certain services, Suri said: "Be it visa, ticketing, or other information pertaining to documentation; customers are more comfortable visiting a brick and mortar store, which is conveniently and centrally located."
On being asked about the business segments of the company, Suri said: "We have a Holiday Business, under which, we offer both domestic and international holidays, distributed online as well as offline. Being a B2C retail or consumer business, it has both physical and digital channels."