'Sound maternity policy can help cos improve gender diversity'

Indian companies can boost their gender diversity score significantly, if they decide to go that extra mile on maternity policies, experts have said.
Globally, gender diversity at workplace is a mandate and most companies are trying to include sufficient women in their payroll to achieve this.
"Currently, companies in India have on an average 15-20 per cent diversity workforce and most of the companies have kept a target to reach 25-30 per cent in next 2-3 years," executive search firm GlobalHunt MD Sunil Goel said.
In order to increase gender diversity, firms are relaxing their maternity policies and using it as a retention tool.

Generally, three months of maternity leave is normally given to a pregnant woman but few top IT companies and start-ups have extended it.
Recently, Accenture extended the maternity leave for its women employees to five months.

"Providing a clear and visible demonstration of organisation's support for working mothers is a sure shot method to retain them and also help them to gain trust in the organisation", Society for Human Resource Management India Knowledge and Research Consultant Dedeepya Ajith John said.
According to experts, such policies will not only help attract women talent into the company but also retain them for a longer term which would add immense value to the company and to the employees' career.

"A generous maternity policy is a starting point but policy alone may not suffice to ensure retention," global executive recruitment firm Antal International Managing Partner Savitha Gaekwad said.
It added that the companies which are striving towards becoming better workplaces for mothers are imbibing this into their culture, not just policy.
A large number of women discontinue their careers as they find it difficult to balance work and family commitments.
"A good maternity policy will definitely go a long way not just in retaining a potential employee but also a loyal and dedicated employee," LabourNet Services Co-founder and CEO Gayathri Vasudevan said.

LabourNet Services a social enterprise which enables livelihood through vocational education.