'Spot fares', joining Star Alliance among steps to boost AI's

Image
Press Trust of India New Delhi
Last Updated : Aug 04 2016 | 8:32 PM IST
Air India has taken a number of measures, including offering passengers low fares for the last minute travel, to enhance its market share, the government said today.
Joining Star Alliance and progressive induction of the fuel-efficient B787-800 planes are also part of the various steps that the national carrier has taken in this regard, Minister of State for Civil Aviation Jayant Sinha said in a written reply in Lok Sabha.
To increase the market share, steps such as progressive induction of B787 aircraft on international routes, joining Star Alliance, induction of brand new aircraft on several domestic and international routes to increase passenger appeal, improved in-flight services and spot fare to tap last minute passengers by utilising the vacant seats, have been taken by Air India, Sinha said.
Air India cornered an average 15.38 per cent of the total domestic traffic in last six months, according to a DGCA data released last month.
Budget carrier IndiGo is the largest airline by domestic market share, which stood at 37.9 per cent in June.
It was followed by Jet Airways, which along with JetLite, ferried 19 per cent of the passengers, while Air India stood at third.
Significantly, going against private airline's practice of charging exorbitantly high fares for the last minute travel, Air India last month decided to offer fares equivalent to the AC-II class ticket prices of Rajdhani trains for 11 key destinations for such travel, forcing other carriers such as Jet Airways and Vistara to rework their ticket pricing strategy.
Replying to another query, Sinha said the total expenses incurred by the state-run carrier towards compensation for cancelled or delayed flights stood at Rs 216.61 crore in the last three fiscals.
These expenses were towards hotel accommodation, catering and transport service, the minister said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 04 2016 | 8:32 PM IST

Next Story