Supersonic'17 to transform into multi-genre global music fest

After its three successful editions, Vh1 Supersonic 2017 is set to transform into a multi-genre international music festival by collaborating with brands across diverse sectors.
The sponsors associated with the three-day long festival, which will take place in Pune, will help the event reach out to over 90 million consumers.
Talking about the transformation of Supersonic 2017, Saugato Bhowmik, Business Head, Integrated Network Solution & Consumer Products, said, "In the last four years, we realized that our young audience was inclined towards wanting newer experiences and diverse musical genres.
"Hence, we took a conscious decision to transform this edition into a multi-genre international music festival."

The artist lineup for this year's festival comprises over 50 performers with three headlining acts- Eric Prydz, Macklemore and Zedd.
Audience can also enjoy various activities beyond the artist line-up.
The festival is scheduled to happen from February 10 to 12.