Sustainable clothing is often believed to be unaffordable but designer duo Abraham & Thakore say the perception is misplaced.
The couturiers are set to present their latest collection at the Lakme Fashion Week Winter/Festive on Thursday, which is celebrated as Sustainable Fashion Day at the fashion gala.
They are honouring the 'kurta', the iconic Indian garment, using the sustainable and environmentally responsible viscose fibre, Lenzing EcoVero. The duo will launch the fibre ingredient as a part of their collection at the LFW.
"Sustainability involves many aspects. A garment that is made using sustainable methods of production can be affordable depending on the materials and the techniques that are used.
"For example, EcoVero, is a state-of-the-art technology that produces an affordable fibre, so it is not unaffordable," Abraham & Thakore told PTI in an interview.
Sustainability is about designing clothes that are classics, the duo said.
"They do not go out of fashion, so you don't keep buying clothes over and over again, you cut down on consumption."
"We hope the collection will present a fresh perspective on the kurta, and the use of EcoVero as a fabric that is very relevant to our current fashion scenario."
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