Tata Chemicals launches new brand for foods portfolio

Tata Chemicals - which sells products including pulses, salt and besan - has launched a new umbrella brand 'Sampann' for its foods portfolio.
Aiming to expand its footprint in the food business, Tata Chemicals has launched this new brand, which will house the current and the future food products including the unpolished high-protein dal and besan.
"A Hindi word, 'Sampann' which means 'enriched, prosperous, complete' connotes the brand's purpose to offer that extra nourishment in daily foods," the company said in a statement.
"As we expand further into the foods category, we felt that there was a need to create a new identity that would encompass the entire range.

"Tata Sampann stands for quality, authenticity and high on nutrition products for healthy living. Through our products, we aim to enrich everyday meals with extra nutrition and extra joy," Tata Chemicals Consumer Product Business COO Richa Arora said.
The company has also launched a new communication campaign named 'Goodness Ki Shuruaat' to communicate the focus and benefits of its offerings
Tata Chemicals had forayed into branded pulses business in 2010, under the brand name i-shakti.