Tata strikes deal with S African car hire company

Automobile manufacturer Tata has struck a deal with a major South African car hire company to supply Tata Bolt 1.2 Turbo hatchbacks for its national rental fleet.

Tata declined to disclose the exact number of vehicles, except to say that it was "a substantial number."

Bolt, which was recently introduced in South Africa, will be offered at a competitive hire charge which will be one of the lowest in the country, including 100 kilometres free per day and standard insurance cover.

"We are very pleased to have secured this order as it will mean that many renters countrywide will now have the opportunity to experience the quality and benefits offered in our newest car range, which is particularly well equipped for an entry level model," said Kyri Michael, chief executive officer of Accordian Investments, which markets and distributes Tata cars and light commercial vehicles in South Africa.

"Our deal to supply Tempest Car Hire with our new Bolt hatchbacks will certainly help to increase brand awareness of Tata as a manufacturer of cars and light commercials," Michael added.

The new Tata Bolt has been finding favour with particularly younger buyers in South Africa because of its affordability and features that include air conditioning, electric windows, bluetooth connectivity and a touchscreen infotainment system, not found in similarly-price competitor vehicles.

Tempest Fleet executive Jody Naidoo said that he was glad his company could offer such a spacious and well equipped car in the very popular A Category.

"It certainly offers outstanding value for money at the budget end of the local rental market," said Naidoo.