"There was a man, BJP's projected Prime Ministerial candidate, who was in Mumbai a few days back. When he talked about using the Indian cinema or the film industry to brand India, I was struck by this thought that way back in in 1936, another gentleman wanted to use Berlin Olympics for a similar branding.
"That mark of Swastika still haunts a lot of people around the World," Tewari said on the sidelines of a function here.
Modi had in a speech last month urged top advertising gurus, brand strategists and managers to take "Brand India" to the world. Modi had made the remarks as the guest-speaker at a function organised by International Advertising Association.
