The next senior World Cup is in France, not Qatar

The "next" World Cup got plenty of hype in Russia. A massive cube was alight with video images of "Qatar 2022" in Gorky Park, while the ground floor of the high-end shopping mall at Red Square was devoted to displays touting the event.

But apart from a social media campaign, there was little attention on the (actual) next senior World Cup: the women's tournament next year in France.

That was surprising.

In the past several years since scandal enveloped soccer's governing body, FIFA has made a point of proclaiming that it aims to raise both the role of women in the organization and the profile of the women's game.

President Gianni Infantino appointed Fatma Samoura as the first female secretary general of soccer's international governing body in 2016, while also announcing the creation of a women's soccer division.

The men's World Cup in Russia could have provided an opportunity to address equity in the sport while also pointing to the women's tournament next year. But France 2019 wasn't promoted much at all: No signs, events or displays in tourist areas.

Samoura made some appearances, but was not visible during the awards ceremony following France's victory over Croatia on Sunday.

Venezuelan forward Deyna Castellanos was deemed the women's soccer ambassador in Russia and she starred in a social media campaign anchored by the hashtag #DareToShine. But while the 19-year-old is considered a rising star in the women's game, Venezuela failed to qualify for France so the selection seemed odd.

Infantino acknowledged more could be done for the women's game at his wrap-up news conference in Moscow. There's no doubt that the men's World Cup every four years is FIFA's financial juggernaut. But the women are the governing body's second-biggest commercial asset.

"We have to invest in women's football. We are thinking of a new women's world league, because 50 percent of the world population, the ladies, need to be treated in the right way as well in a sport which is said to be macho like football,"