The agency, which is the brain child of Rudrani Chettri, a Delhi-based transgender activist and head of Mitr Trust, would be launched with photographer Rishi Raj in charge of the photo operations.
Chettri says the idea behind opening up a model agency comes from the feeling of 'frustration' which she and other transgenders had to face.
"The idea came out of a feeling of frustration as I saw many young beautiful transgenders who are made to feel ugly from a young age. I was one of them," says Chettri.
"I think everybody should have the right to experience life to the fullest, facing the same challenges and struggles like everybody else," Rishi Raj says.
Meanwhile, the MITR trust has been working with an Indian-British team of filmmakers for the last one year.
They have been closely documenting their lives and struggles, with the hope that it will connect the long isolated 'hijra' community with the national and international audience.
"It is also our desperate desire to be seen, to be accepted into the mainstream society and to get jobs like everyone else. I hope this creates a spark in young transgenders to follow their dreams," says Chettri.
"We have been raising funds for social causes and believe that there is no social change without destructive advocacy. This is a small step for a long battle ahead," says Ishita Anand, CEO Bitgiving.
Auditions for models are being conducted which are open to all members of the 'hijra' and LGBT community.
The initiative is being received well by the community and
entries for auditions have been flowing in to the modeling agency.
"Younger members of the transgender community are very excited. The media has responded positively and has been supportive. Rishi Raj, who is conducting the photoshoot has been very supportive" says Chettri.
"The agency would bring a big change. For the community it would be a spark of home - a possibility where a young hijra doesn't have limited work options of Toli Badhai, sex work and begging," he says.
Chettri has been working for more than 10 years in spreading awareness and fighting to improve transgender's lives in India. MITR, helps over 1500 of them in Delhi alone. The trust and the idea has been hit by serious financial crisis leading to various problems.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
