"There is a constant effort by the mainstream media to go after this president rather than reporting fair and straight," Raj Shah, a key behind-the-scenes player in Trump's White House, said.
"There's been a treatment of this president, even from the campaign through the transition into the inauguration and afterwards, that has been hostile. There has been a very tough treatment of the president by the media," Shah said.
Shah, who supports Trump's communications team shape his media portrayal and narrative, admitted it would be a big challenge for him given the "hostile atmosphere" from the very first day on Januray 20, when Trump officially took over.
Trump has had several run-ins with the press. He called The New York Times a "failing" newspaper, denied credentials to The Washington Post and termed CNN "Clinton News Network".
On Thursday, he demanded that The Times and other media apologise to him for "going crazy with conspiracy theories and blind hatred" after reports emerged that senior aides with his presidential campaign were in contact with Russian officials.
And here Shah's role as part of Trump's communications team becomes important. "As Deputy Communications Director, my job is to help Press Secretary Sean Spicer articulate the President's message, responding to the news of the day, the events of the day, correcting the media portrayals and narrative, inaccuracies, presenting new information," he said.
"We work through the morning, we discuss the news of the day and how we are going to respond to it, figure out who needs to be looped in, there are policy elements, there are foreign policy elements, relevant players from the policy shops, we gather the information, synthesize it and later in the day at 10 am in another round of the news we figure out."
(Reopens FGN 4)
Another challenge, Shah said, is the Democratic Party.
He was the Director of Opposition Research in the Republican National Committee before he moved to White House. Helped by a team of researchers, he had dug up information on Democratic nominee Hillary Clinton during the presidential campaign and developed the 1,500-page "Hillary Files".
His office has now moved to Eisenhower Executive Office Building inside the White House from the Republican Party's headquarters a few block away from the US Capitol. Here, his team is reduced to half, while the task is elaborate.
There're other issues that have been equally frustrating for him. "The focus on changes to the National Security Council, organisation of meetings was overblown and missed the mark and did not share the historical context," Shah said.
Shah, whose parents migrated to the US in the 80s, was born and raised in Connecticut. He studied at Cornell University and after graduation joined the RNC.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
