Twitter today launched a special emoji for Bollywood star Akshay Kumar's upcoming film "Gold", which is scheduled to release on Independence Day.
People will be able to tweet about the film with GoldMovie or #Gold2018 to use the specially designed emoji curated by Twitter.
The emoji appears next to the hashtag in the Tweet and is inspired by India's first Olympic gold medal. It will be active until August 16.
Vishal Ramchandani, Head of Marketing at Excel Entertainment, said in a statement, "The #Gold team is excited about the collaboration with Twitter, adding colour to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold."
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