UAE's telecom company du partners with Mahindra Comviva

The UAE's mobile communications and technology provider du has partnered with India's mobility solutions provider Mahindra Comviva for its value added services.
As part of the multi-year deal, New Delhi-based Mahindra Comviva will manage du company's end-to-end VAS (Value Added Services) business for premium services offering such as SMS alerts, WAP services, mobile Contest, Mobile Games, OTT app aggregation among others.
Under VAS business management, Mahindra Comviva has extended services such as campaign planning, product management, roadmap planning, content operations and sourcing and setting up innovation lab along with technical assistance and monitoring. This end-to-end service management will further help du improve overall customer experience.

Atul Madan, Senior Vice President and Head of Digital Services at Mahindra Comviva said, "With this offering, we are hoping to boost the operator's content-related revenue while maintaining utmost customer experience and cost optimisation".
Fahad Al Hassawi, Chief Commercial Office, du said the company looks forward to harnessing Mahindra Comviva's expertise in VAS business management to match their requirements and enhance the final experience of their valued customers.
With over 30 large scale revenue share deployments and over 150 content partners, the company has become one of the largest content aggregators across MEA region.
Leading operator groups in Asia and Africa have outsourced management of their music services portfolio to Mahindra Comviva.