A spokesman for the DailyMail.Com said Sunday that, given the success of its site and Elite Daily, it has "been in discussions with a number of parties who are potential bidders." He said the talks are in a very early stage and there is no certainty any transaction will take place.
Yahoo did not respond to a request for comment.
The Wall Street Journal first reported that the Daily Mail was speaking with private equity firms about an offer.
Earlier this year, Yahoo cut 15 percent of its workforce, 1,700 employees, along with branches of the company that CEO Marissa Mayer deemed unworthy of continued support. It pulled the plug on an online video hub that had once been envisioned as Yahoo's answer to Netflix and YouTube.
Starboard last month announced its intent to overthrow Mayer and the company board. It is the third attempted coup at Yahoo since 2008, all led by different shareholders frustrated with attempts to turn the company around.
Yahoo's business has declined under Mayer even as advertisers pour more money into digital marketing, with most of it flowing to rivals Google and Facebook.
Shares of Yahoo have fallen about 30 per cent since the end of 2014, increasing pressure on Mayer to take more drastic measures.
The Daily Mail is one of the 10 most visited newspaper websites in the world according to the Pew Research Center.
Founded in 1896 by brothers Alfred and Harold Harmsworth, the newspaper has been a family run operation throughout its history. It has relied on a tabloid mix of conservative political views and celebrity gossip to drive sales, and has invested heavily in the internet.
The group includes DMG Events, which puts on business exhibitions and conferences around the world and Euromoney Institutional Investor Plc, which produces business-oriented publications such as Euromoney and Metal Bulletin. It also holds stakes in firms such as the Zoopla real estate website in the UK.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
